ABOUT

Creating brand packaging is always an exciting project. The product on the shelf needs to convey a clear message to the consumer of not only what it is, but also the values of the company behind it. Never is this more important than when the consumer is a parent of a newborn and the product you are selling to them is food for their baby.

When Conceptors, the company that owns BB Sonnenschein, asked us to design not only the branding but also the packaging for their baby formula, we knew it was an important task. A message of trust in the professionalism of the company had to be balanced with child friendly brand which summed up the product while making it stand out from it’s competitors on the shelf.