Benefits of Video on Your Website

Many websites these days feature videos. Find out why and discover how videos can improve your website and your business.

When the Internet first came into existence, it seemed like websites contained nothing but large blocks of text. Thankfully, it didn’t take long for site administrators to figure out that large blocks of text appeared intimidating and unfriendly to their target readers/visitors. To make web pages more appealing, they needed to have pictures and illustrations as well. But now, even images are being replaced by videos.

Why are websites now featuring more videos? Here are just a few benefits of this kind of web content:

1. You’re giving your audience what they want. The astounding success of YouTube and the emergence of Vine have made it clear that website visitors prefer videos. YouTube attracts more than a billion users a month. About 70% of Internet users around the world watch online videos, and 55% watch them do so daily. An estimated 59% of people also prefer videos over text. So you have to give them what they want, or they’ll turn to your competitors who are offering great videos on their sites.
   This is especially true for mobile Internet users. It’s easier and faster to watch videos than having to read through a dozen paragraphs.
2. They enhance your brand. This is the reason why musicians have used videos to promote their singles and albums. The click through rate with videos increase by 30%. Moreover, about half of consumers report that they made their purchase decision after watching a promotional video.
3. Videos make your brand more memorable. You can reach more people and with videos you attract more comments on your blog or social media pages, which in turn can enhance the interaction opportunities with potential customers.
4. Videos are a lot more helpful. In many cases, a video can explain more clearly a procedure, method, or piece of information than an article. For example, demonstrating how to assemble, use, or fix an appliance is much more comprehensible for consumers when they watch the process on a video clip than to read the manual.
   Fitness buffs can follow a certain workout better by watching a video of it, rather than by following the descriptions in an article. Compare a video showing how a push up is performed to an article describing the positions and motions. It’s obvious that the video will do a much better job of showing you how to do a push up.
5. Video improves SEO. When Google bought YouTube, the majority of Google searches featured YouTube videos at the top of the results pages. If you publish videos on your site then it’s easier to rank for them and drive more traffic to your website. SEO remains a constant challenge, but with videos you have a clear advantage.

And what’s more, videos aren’t all that hard to make these days. While some videos may require professional actors and production values, you can easily create animation videos that provide plenty of benefits. Simply put, there’s every reason for you to use videos, and no good reason not to. If you are interested in having a video produced for use on your website or for stand alone use, then please call Harbour Studios and we will be happy to discuss your project.