Why Use Brand Identity Style Guides?

All successful businesses take their brand and the protection of it seriously. After all a lot of time effort and money goes into carefully honing that unique identity that connects with their customers. You don’t want to jeapordise everything that you’ve built up because someone on the team feels like trying something a bit different for a change.

In order to safeguard this valuable asset a user manual for designers is produced. It’s called a Brand Identity Style Guide and its purpose is to stipulate exactly how your company’s visual assets can and can’t be used in future. That way designers who are going to be working with your brand will know the boundaries of how they are allowed to treat your logo, tagline, corporate colours or any of the other design elements that have been carefully conceived to build your brand into what it is and how it is perceived by your customers.

For example the guide will list the acceptable coloured backgrounds onto which your company logo may be placed, or the minimum distance that it needs to be away from the edge of the page.

Here are some examples of brand identity guides:

 

Penguin

http://www.lloyds.com/~/media/lloyds/reports/brand%20guidelines/new_lloydsbrandguidelinesfinal060809.pdf

http://www.unco.edu/universityrelations/pdf/unc_gid_style_guide_v3_11.pdf

http://www.cityofsydney.nsw.gov.au/__data/assets/pdf_file/0018/153414/REDFERN_GUIDELINES.pdf

https://www.pearson.com/content/dam/corporate/global/pearson-dot-com/files/styleguide/Summary-guidelines-pcom_24_06_2011.pdf

 

At Harbour Studios we tailor your brand identity guidelines to ensure that your business is not misrepresented and that your branded collateral meets the high standard that you deserve every time.