Web Design Tips for Great UX
One of the key considerations of web design is to bear in mind the target audience. This is vital if you are to create an outstanding user experience or UX. Doubtless, this can prove to be a rather tedious task. However, all you have to do is determine is who your most highly valued visitors are, and then give them preference. Luckily, most users have predictable online patterns so a web design that meets their needs shouldn’t be difficult. Here are six necessary skills you must have in UX web design:
Six UX Web Design Skills
1. The 5- Second Rule
One of the trademarks of great websites is that they are attention grabbing. As you design your site, keep in mind that most users won’t take more than five seconds to form an impression about your site. If they like what they see, then they are bound to stay. This means that you must be able to communicate to them in less than five seconds. Create the impression that your site is exactly what they are looking for. This is the best way to lower bounce rates and keep users interested.
2. First Steps
Usually, users are directed to your websites by search engines. It is not typical of users to type in a site’s URL when seeking information. This therefore means that you must ably answer whichever question the users are asking. Seek to communicate clearly to your users. If users have been directed to your site from other sites, they are likely to be interested in more than just your home page. It is therefore necessary to have all the pages in your websites properly designed.
3. Simplicity
With web design, keeping your site simple will do you a lot of good over the long haul. Get rid of all features and media that are not necessary on the site. This is because they often tend to clutter the site and distract users. This makes it difficult for users to get the information they are seeking. Additionally, aim to pass a message in as few words as you can possibly use. Too many words tend to tire users who will definitely not like your site much.
4. Be Consistent
Being consistent in the design of various pages on your site is important. You want people to get familiar with your site which makes navigation easier. Other than the general layout of your site, it helps to ensure that certain elements consistently perform the same function. For instance, you could have every link included in the site opening a new tab or window. Predictability resonates well with most users, so use this to your advantage.
5. Standard Web Design Patterns
It is also important to stick with tried and tested designs as you go about making your own site. Take hints from some of the biggest websites. Learn about where and how they place various web features. With tried designed patterns, you can never go wrong.
6. Structure Your Web Design Content Properly
Finally, make sure that your content is properly organized, whether in paragraphs or pages. Structural organization makes it easy for people to understand content better. It also helps if users can view some of your content without having to scroll down the page. Your homepage should ideally contain a brief summary of your brand so that people know what to expect in subsequent pages.
Conclusion
A great website needs to strike a perfect balance between elegance and simplicity. It also must communicate effortlessly to the user. If you follow the tips above, you should have an easy time designing a website for your brand.