Website Design Tips – Ten Call To Action Design Ideas

Website design of a call-to-action message can be more important than the page layout and ease of use of the website navigation. A call to action is a phrase that suggests to your readers to take a certain action. Using a link, a button or a clickable section of your content that is linked to another section are all examples of ways of encouraging your readers to take action. So let’s look at ten ways to call your website’s visitors to action.

Website Design for call to Action

1. Make It Stand Out From the Content

It would be useless to have a call to action if it were not possible for your readers to spot it immediately. Some ways to make it stand out include using a different colour, font or text size. This way, your visitors’ eyes will be immediately drawn to it.

2. Strategic Placement in the Website Design

Wherever you place the statement on the page, top, bottom or midsection, make sure that it is in a prominent position in your website design. What you should remember is your end goal – people clicking on the call to action. To achieve best results, place the call to action at a place where people are most likely to heed your call.

<a id=’3Kv9Sbz_QBpELOQ7Ws6vXQ’ class=’gie-single’ href=’http://www.gettyimages.com/detail/881757576′ target=’_blank’ style=’color:#a7a7a7;text-decoration:none;font-weight:normal !important;border:none;display:inline-block;’>Embed from Getty Images</a><script>window.gie=window.gie||function(c){(gie.q=gie.q||[]).push(c)};gie(function(){gie.widgets.load({id:’3Kv9Sbz_QBpELOQ7Ws6vXQ’,sig:’BnirHCSshhXnpyKyS2jEJ149eyqX6ooFTnRelVWzcAA=’,w:’594px’,h:’416px’,items:’881757576′,caption: true ,tld:’com’,is360: false })});</script><script src=’//embed-cdn.gettyimages.com/widgets.js’ charset=’utf-8′ async></script>

3. Short and To the Point

The goal is to make the call to action desirable to your reader. Using short phrases like ‘Sign Up’, ‘Register’, ‘Download here’ and similar phrases will present your call to action in a positive light to your site visitors. Make sure the phrases are short and to the point.

4. Use Powerful Language

Powerful language does not mean intimidating language. On the contrary, it means using verbs that will make the reader want to click on the call to action. Using the right words makes the reader have confidence in the product or on what the call to action is aimed at.

5. Make It Seem Urgent

Now, Now, Now is a great motivator. Design your call to action in such a way that the reader will be compelled to click on it immediately. Using words like today, here and other words that show urgency is a good strategy to make people respond to your call. Make the user want to take action right now, indicate to them if they delay, they might not enjoy the benefits of taking action right away.

6. The Reward

Show the reader what is in it for them if they heed your call to action. Due to the competition on the web, people are choosy, and if you are to win them over, you have to offer something exceptional.
“Download without Registration,” “Start Your Free Trial,” “Create a Site Code-Free,” etc. such calls will rarely go unheeded because they state the benefit of taking action.

<a id=’0-cs5dkLSIZrHI7pW3SwbA’ class=’gie-single’ href=’http://www.gettyimages.com/detail/881757556′ target=’_blank’ style=’color:#a7a7a7;text-decoration:none;font-weight:normal !important;border:none;display:inline-block;’>Embed from Getty Images</a><script>window.gie=window.gie||function(c){(gie.q=gie.q||[]).push(c)};gie(function(){gie.widgets.load({id:’0-cs5dkLSIZrHI7pW3SwbA’,sig:’gz1l-y2-yILCe9fSkeV-fvp421v0o_aLdh-NMVSKo40=’,w:’594px’,h:’396px’,items:’881757556′,caption: true ,tld:’com’,is360: false })});</script><script src=’//embed-cdn.gettyimages.com/widgets.js’ charset=’utf-8′ async></script>

7. Make a Good Pitch

In essence, your call to action is the culmination of the pitch that you have presented to your website visitors. As such, make sure that the content preceding your call to action guides the reader towards taking action at the end of it all. To make it easier for your readers, remove any website design elements near your call to action that might distract them.

8. Do Not Put off Your Visitors

Too much animation and continuous pop-ups are a great turn off to any site visitor. To avoid irritating the reader, use pop-ups, animations, and banners in moderation. Also, use a language that does not manipulate the user and do not use exaggeration on your website. Use a well-crafted and correct call to action designs; this gives authenticity to your website design.

9. Ensure Each Website Design Page has a Call To Action

Having one call to action at the first page of your site is not enough. Make sure that there is a call to action on every page of your website. This will increase your conversion rate. There are many call to action that you can have. Invite people to subscribe to your email list, follow your site and share it on social media and other similar actions.

10. Trial and Error

Place your call to action at different positions on your website design pages, use different colors, designs and wording. Experiment with different approaches and check on the statistics to see which combination has the greatest conversion rate. Mixing things up a little can have positive results.

Website Design Conclusion

A call to action is an essential feature of any website design. Knowing where to place your call to action, designing it attractively and using the right words will give you the desired conversion rate.