When you have a strong brand, your business is more valuable and profitable. You can charge premium rates because you know your customers will stay loyal to your brand. Marketing and advertising become simpler and more effective. But if you notice that your business is...
Long standing aesthetics deniers Google have finally upgraded their logo. In fairness they have updated it a few times over the years but seemingly always with a strict mandate to keep it looking like it had been knocked up in Word. Sticking with a simplistic look...
Yes it's time for a rebrand. Of course this is not something that you should do too often but when you are a designer and you feel that your logo is looking dated it's hard to resist freshening up your image. The key with branding...
All successful businesses take their brand and the protection of it seriously. After all a lot of time effort and money goes into carefully honing that unique identity that connects with their customers. You don't want to jeapordise everything that you've built up because someone...